Haven’t updated for ages. January was a happening and hectic month for me, both in terms of work and personal. Can’t believe that tomorrow will be CNY eve already (Okay CNY this year was early). Everything is happening so fast…
In all honesty I had difficulties adjusting from the “8 hours outlet” to “8 hours (sometimes OT) office” lifestyle. I used to work night shift and end the day at 11pm, and so my biological clock would be still asleep at 9am. Seriously it was tough for me to wake up early in the morning because I have been acclimatized into an “afternoon person” but you just gotta have to get up. (I know during Basic Training we had to book in at 6.30am but that’s another story)
We finally opened our 7th outlet on 11th Jan. Had been assigned to design the outlet’s touchpoints ranging from the lightbox to overhead menu board to the table stand to the name card yadda yadda. I have never designed anything that major before and it took me a bloody long time to come up with ideas and figure out how Illustrator works. Trying to understand the printer language in graphic design was like communicating to aliens. To start off I didn’t even know that I have to convert the file into CMYK instead of RGB when sending the file for print.
The whole process of outlet opening was a tight deadline coupled with tempers flaring, emotions erupting, patience running etc. But it also taught me a lot of things related to my personal growth like keeping my confidence afloat even though my 面子 is gone.
Enough said, here are some shots of the outlet. As of now I still have one more major obstacle to go – to design a menu for the lightbox located outside the outlet because the opening promotion has ended. Currently I am running dry of ideas because I didn’t have enough input for my constant output.
Had to rush out the collateral for CNY too. During uni days it was all about writing essays to argue your ideas. Now it’s about using images to communicate our values to customers. But to see your work being printed out, distributed and seen by public, it felt more satisfying as compared to printing chunks of text which will only be read by the prof. I am not sure how impactful the posters and all can persuade and touch (触动) a customer, but as long as a passer-by can stop and take a look, that’s all that I ask for.
And… I finally got my first name card. Still a long way to go, but I believe that I have already came far from where I first began. During the first week of work I couldn’t count money for shit. I got so stressed up and hated myself when the sales didn’t tally and there was a shortage incurred. Fast forward, I am thankful for everything that has happened along the way, regardless good or unpleasant.
Started dragonboat with the safvc after my qualification training ended. Never imagined myself getting into this sport because I dislike the outdoors but nothing ventured nothing gained. I need the physical activity anyway because of all the OT and sedentary office lifestyle so I had to shake up my physiology a bit and soak up some sun.
Also started attending Graphic Design & Adobe Illustrator course by First Media Design School on Tue and Thur nights because of the inefficient way I had been using Illustrator. So far it’s still on the theory part like branding, creative brief etc. A little different from what I expected because I was sort of expecting design theory/what color to best use for what etc but it never hurts to learn more.
Went back for open classes at sdt last week for the first time since forever. I haven’t been doing ballet classes for more than half a year! I swear I was half dead not even at the halfway mark of the lesson, but it was great to be dancing again. Ballet is just one of those things that is impossible for me to eradicate out of my life even though I will never be a professional.
Having been turning into a part-time vegetarian more often because I would also settle my dinner at the outlet before going for class. The Paya Lebar outlet sells porridge and the Bai Ye tofu is bombz. I can totally feast on that everyday.
Oh and ever since my design teacher showed us an ex-student’s project of a re-designed Vodka Mudshake’s label, I bought 1 carton home just to try (they come in a set of 4). It’s only 4% abv (boooo) but my mum should be proud that I am not drinking beer.